Watertown Christian Church of Watertown, South Dakota
Case study by: Kendra Keil of Keil’s Media Management
WCC had a Facebook page and that was it. It only held their basic information and a couple of posts were made here and there. I stepped in to help rebrand their Facebook, add Instagram, bring awareness of the church, and create a steady content calendar for them. They use my full Social Media Management service.
I took this opportunity to refresh their entire page. I made sure to update their profile photo with a clear church photo. I then created a steady flow in their content calendar. We created a theme, images, and captions for each flow.
When we first started out the church had 38-page likes. This mainly consisted of people who were already in the church as well as family friends. From there I have grown their page likes to 179. On top of that, I have brought in 199 followers to the page. We have seen more positive in the account’s engagement than we have in red. Recently we have brought a +33.3% engagement from Jan 5-Jan 11 2022.