Social Media can add many benefits to your business when it is done well. Asking an in-house employee already dedicated to other tasks to take care of your social media can result in your content being placed on a back burner compared to other marketing. Let’s take a closer look at when you should hire a social media manager.
Why is social media beneficial?
Social Media has quickly become a large part of the marketing world. While social platforms like Instagram and TikTok are consistently growing, people are spending more time devoting their attention to what is happening on social media. Because of this brands are moving towards marketing themselves through social media and putting themselves in front of their ideal audience in an expedited fashion.
There are several signs that you may be ready to hire a social media manager:
- You see social media as a back-burner job
- You do not have enough time to stay on top of the ever-changing world that surrounds social media
- You can not tell what is and is not working
- You do not understand analytics
- You do not understand which social channels you should be on and which ones you maybe should not be on
When posting to social media becomes a back burner job that can be the main sign that you are ready to hand the reigns over to someone else to take over your marketing plans for social media. When you discontinue consistent posting your audience can start to lose trust in your brand. This does not mean that the moment you stop posting on social media that your followers are going to immediately drop; however, the moment you stop posting you ave a greater chance of potential clients moving on to a brand who is staying consistent and keeping up to date with their customer service.
“Marketers need to build digital relationships and reputation before closing a sale.”–Chris Brogan, Chief Executive Officer of Owner Media Group
As a brand, building a community should be high on your to-do list when completing business tasks. Building organic relationships with potential clients/customers can build trust. Customer trust is essential to forming and fostering long-term relationships with your ideal client. If you are struggling to keep up with the relationships in your business then it may be a good time to hire a social media manager.
Ready to hire a social media manager? Connect with us today to create a strategy focused on building relationships with your clients!